Privacy Policy

Privacy Policy/Cookies

This Privacy Policy sets out how we collect, use and store your personal data (i.e. information from which you can be identified, including details like your name, email address, postal address, telephone number, as well as information you provide in any communications between us).

Who we are

We are The Fitzrovia Trust.  You can contact us at:

Trident Business Centre
89 Bickersteth Road
London SW17 9SH

+44 (0) 845 834 0014

How we collect information about you

When you interact with us directly:  This could be if you ask us about our activities, register with us to become a member, or otherwise provide us with your personal information.

When you visit our website:  We gather general information which might include which pages you visit most often and which services, events or information is of most interest to you.  We may also track which pages you visit when you click on links in emails from us.  We also use “cookies” to help our site run effectively. There are more details below – see ‘Cookies’.

We use this information to personalise the way our website is presented when you visit, to make improvements and to ensure we provide the best service and experience for you.  Wherever possible we use anonymous information which does not identify individual visitors to our website.

From other information that is available to the public:  In order to tailor our communications with you to your background and interests we may collect information about you from publicly available sources or through third party subscription services or service providers.

How we use your personal data

We will mainly use your data:

  • To keep you informed about our activities.
  • To keep a record of your relationship with us.

We don’t collect or process data in the special categories.

Legal basis for using your data

In most cases, we will use your personal data where we have your consent.

However, we may also rely on our legitimate interests, for example to contact you about our work, for data analytics, for research about our members so as to improve our activities, or for legal purposes (e.g. dealing with complaints).  If we do so, we we will make sure that we take into account your rights and interests and will not process your personal information if we feel that there is an imbalance.

Sharing your data

Your personal data will only be used by our Trustees for the purposes indicated above. We will never sell or share your personal data with organisations so that they can contact you for any marketing activities.  Nor do we sell any information about your web browsing activity.

We may disclose your information if required to do so by law (for example, to comply with applicable laws, regulations and codes of practice or in response to a valid request from a competent authority) or in order to enforce legal agreements.

Keeping your data safe

We take looking after your information very seriously.  We’ve implemented appropriate physical, technical and organisational measures to protect the personal data we have under our control.

Our website may contain links to other sites. Please be aware that advertisers or Web sites that have links on our site may collect personally identifiable information about you.  This privacy statement does not cover the information practices of those websites or advertisers.

How long we hold your personal data for

We only keep it as long as is reasonable and necessary for the relevant activity, which may be to fulfill statutory obligations (for example, the collection of Gift Aid).

Your rights

You have various rights in respect of the personal data we hold about you – these are set out in more detail below.  If you wish to exercise any of these rights or make a complaint, you can do so by contacting us by the methods set out in para. 1 above You can also make a complaint to the Information Commissioner’s Office, The rights are:

  • Access to your data
  • To object to processing of your data
  • To withdraw consent to processing your data
  • Rectification of your data
  • Erasure of your data
  • Portability
  • Restriction on processing
  • To prevent automated decision making and direct marketing

Please note, some of these rights only apply in certain circumstances and we may not be able to fulfill every request. See Regulation EU No. 2016/679 and guidance at


We use cookies to distinguish you from other users of our website.  This helps us to provide you with a good experience when you come to our website and also allows us to improve the user experience.

You can opt out of all our cookies (except the strictly necessary ones) by using your browser.